People use production companies because they know they make amazing, eye-catching videos. But as engaging as videos can be, how do we know what they are actually accomplishing? How do we know what the ROI of our videos are? Measuring views alone is very outdated. Luckily for all of us, video is one of the most trackable content … Continue reading What’s the ROI of my video?
Video is becoming an increasingly popular addition to content marketing due it its shareable and engaging nature. In a Demand Metric study, a whopping 82 percent of companies using video for content marketing reported it to be successful. Whether you have a well-developed content marketing strategy or you’re just getting started, you need to make … Continue reading 8 rules for effective video content marketing
By Alyssa Lahham Starting my morning off calm and relaxed always makes me happier throughout the rest of the day. Here are a few of my tranquil morning habits that I recommend trying. You don’t need to do everything on the list, but figure out a few that work for you, and make your day … Continue reading Simple Zen Habits to Start Your Day
By Alyssa Lahham Networking is invaluable to business and career growth. It opens up opportunities, fosters learning and growth, and can lead to great friendships. Even the most skilled networkers can benefit from mixing up their strategies. Here are four unconventional networking tips that are both fun to do and likely to help you build … Continue reading 4 Unconventional Networking Strategies You Should Try
We all know that video is an essential tool in today’s marketing landscape. It’s the most effective way to connect with your audience and advance your goals, especially as video traffic continues to rise. Estimates show that by 2019, consumer internet video traffic will make up 80 percent of all consumer internet traffic, and having … Continue reading 10 Ways to Grow Your Business with Video
Advertisers spent a record $377 million on air time alone for Super Bowl ads this year, averaging $5 million for a 30 second spot. With that much skin in the game, there were some great spots. Here are our favorite Super Bowl commercials in our own made up categories: Best Performance by an Animal Heinz … Continue reading The Sparkhouse Bowl – Our Favorite Super Bowl Ads in Our Own Made Up Categories
(and create more free time in the process!) By Alyssa Lahham Whether your new year’s resolution is to be more punctual, to advance your career, or to just do you, being organized will help you accomplish your goals. Being well organized decreases stress, increases productivity, and preps you for any curve balls that may fly … Continue reading 10 Ways to Get Organized in 2016