What aspect of e-commerce marketing do you find the most challenging? If you’re like most business-marketers, there are several areas. Some of the most common challenges today include lead generation, proving ROI on your activities, securing a marketing budget, managing your site and identifying the right technology to meet your needs. If you are getting … Continue reading Overcoming the Top 5 E-Commerce Marketing Challenges with Ingram Micro’s Cloud Store
Adventures in Marketing
What’s the ROI of my video?
People use production companies because they know they make amazing, eye-catching videos. But as engaging as videos can be, how do we know what they are actually accomplishing? How do we know what the ROI of our videos are? Measuring views alone is very outdated. Luckily for all of us, video is one of the most trackable content … Continue reading What’s the ROI of my video?
8 rules for effective video content marketing
Video is becoming an increasingly popular addition to content marketing due it its shareable and engaging nature. In a Demand Metric study, a whopping 82 percent of companies using video for content marketing reported it to be successful. Whether you have a well-developed content marketing strategy or you’re just getting started, you need to make … Continue reading 8 rules for effective video content marketing
4 Unconventional Networking Strategies You Should Try
By Alyssa Lahham Networking is invaluable to business and career growth. It opens up opportunities, fosters learning and growth, and can lead to great friendships. Even the most skilled networkers can benefit from mixing up their strategies. Here are four unconventional networking tips that are both fun to do and likely to help you build … Continue reading 4 Unconventional Networking Strategies You Should Try
10 Ways to Grow Your Business with Video
We all know that video is an essential tool in today’s marketing landscape. It’s the most effective way to connect with your audience and advance your goals, especially as video traffic continues to rise. Estimates show that by 2019, consumer internet video traffic will make up 80 percent of all consumer internet traffic, and having … Continue reading 10 Ways to Grow Your Business with Video
The Sparkhouse Bowl – Our Favorite Super Bowl Ads in Our Own Made Up Categories
Advertisers spent a record $377 million on air time alone for Super Bowl ads this year, averaging $5 million for a 30 second spot. With that much skin in the game, there were some great spots. Here are our favorite Super Bowl commercials in our own made up categories: Best Performance by an Animal Heinz … Continue reading The Sparkhouse Bowl – Our Favorite Super Bowl Ads in Our Own Made Up Categories
Alyssa Lahham 